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Ava Rodriguez

Senior Salesforce Developer

Salesforce developer with ten years on the platform, most of it spent on large Service Cloud orgs and the integrations hanging off them. I like the unglamorous half of the job: governor limits, deployment pipelines, and making sure the thing still works at 2 a.m. on a Saturday.

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Experience

  1. 2021–Present Bengaluru · Remote Senior Salesforce Developer Northwind Digital

    Technical lead on a 400-seat Service Cloud org serving three regions.

    • Cut average page-load time on the agent console from 4.1s to 1.3s by moving eleven Aura components to LWC and killing six synchronous calls.
    • Designed the integration layer between Salesforce and a legacy billing system — Platform Events in, a bulk REST bridge out, no polling.
    • Introduced a CI pipeline on GitHub Actions with scratch orgs per pull request; deployment failures on release day went from routine to rare.

    ApexLWCPlatform EventsSFDXGitHub Actions

  2. 2018–2021 Pune Salesforce Developer Marchetti Consulting

    Delivery across nine client orgs, mostly Sales Cloud implementations.

    • Built a reusable data-migration framework used on six client projects, cutting a typical load from three days to an afternoon.
    • Rescued a stalled Community Cloud rollout, shipping it eleven weeks late rather than the projected six months.

    ApexVisualforceSOQLData LoaderFlow

  3. 2016–2018 Pune Salesforce Administrator Halden Retail Group

    First Salesforce hire. Owned the org end to end.

    • Took an unmanaged org with 200 unused fields down to something a new starter could read, without losing a single report.
    • Automated the quote-approval chain in Flow, removing roughly 30 hours of manual routing a month.

    FlowReportsData Loader

Education

  1. 2012–2016 GPA 8.6/10 B.E. Computer Engineering University of Pune

    Final-year project on distributed job scheduling.

  2. 2019 Trailhead Ranger Salesforce

    180 badges, 90k points. Mostly earned on trains.

Speaking

  • Governor limits are a design tool Bengaluru Developer Group 2024
  • Migrating 40 Aura components without a freeze India Dreamin' 2023

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Certifications (8)

Skills

Platform

  • Apex — Expert, level 4 of 4
  • Lightning Web Components — Expert, level 4 of 4
  • SOQL / SOSL — Expert, level 4 of 4
  • Flow — Strong, level 3 of 4
  • Visualforce — Strong, level 3 of 4

Integration

  • REST / SOAP APIs — Expert, level 4 of 4
  • Platform Events — Expert, level 4 of 4
  • MuleSoft — Working, level 2 of 4
  • Named Credentials — Strong, level 3 of 4

Delivery

  • SFDX — Expert, level 4 of 4
  • GitHub Actions — Strong, level 3 of 4
  • Jest / LWC testing — Strong, level 3 of 4
  • Change sets (regrettably) — Expert, level 4 of 4

Beyond the org

  • JavaScript — Expert, level 4 of 4
  • Node.js — Strong, level 3 of 4
  • SQL — Strong, level 3 of 4
  • Jekyll — Strong, level 3 of 4
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